Qure

Qure is a Greek Yogurt & Honey Bar that offers
exceptional coffee and honey.

We created an iconic vanilla soft serve, nestled in a charcoal cone and topped with a reimagined honeycomb crunch.

Our hero ingredients are Honey and Greek Yogurt so we source only the best and find playful ways of celebrating their exceptional texture and flavour.

A fan-favourite has been our freshly baked croissant, opened at the centre to hold a soft serve inside.

Honey takes centre stage when pastries of all kinds like madeleines dipped in honey to be coated in pistachio crumble, and of course … no one has been able to resist the smell of our freshly ground coffee served with a signature honeycomb shaped waffle.

Developed for The Gate Mall, Doha …

Services:

Branding.

Interiors.

Kitchen design.

Equipment selection.

Menu development.

F&B sourcing.

Tableware & packaging.

Photography direction.

Instagram guidelines.

Music Orientation.

Staff training.

This is how…

Concept creation. We created the concept for Qure. Our client wanted to do a healthy dessert café – and something with honey. Inspired by the likes of Chobani and the boom of frozen yogurt – our Culinary Director decided to create a Greek Yogurt Bar. The concept is simple – build your own bowl consisting of fresh Greek (or coconut) yogurt, fresh fruits, homemade granolas, superfood toppings, and of course, honey.
Branding. The Koran states that honey is a cure, hence the name Qure with a Q to top it off with a nod to Qatar. We visualised a clean and elegant brand with a warm colour palette. Our graphic elements play on the different textures of the ingredients and elements found in our surroundings.
Interiors. Brass, marble, and mashrabiyas are the architectural elements we chose for Qure. We wanted to create a space that felt like a sanctuary, to lure people away from the hustle and bustle inside of the busy Gate Mall. As we make exceptional coffee, we incorporated a coffee bar that feeds out into the mall, inspired by the Greek coffee bars peppered around the country.
Menu. The star of the show is our Greek yogurt bar. Fresh Greek yogurt, paired with your choice of our homemade granolas, fresh and dried fruits, nuts & seeds, and honey. We also created an iconic vanilla soft serve, nestled in a charcoal cone and topped with a reimagined honeycomb crunch. Since opening, a fan-favourite has been our freshly baked croissant, opened at the centre to hold a soft serve inside. And true to the concept, honey takes centre stage when pastries of all kinds like madeleines dipped in honey to be coated in pistachio crumble, and of course … no one has been able to resist the smell of our freshly ground coffee served with a signature honeycomb shaped waffle.

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